Greenpeace step up with their latest viral campaign against Nestlé’s Kit Kat

Watch the video below for a gruesome attack by Greenpeace on Nestle.



It's a great example of the action group stepping up with their digital offering. Greenpeace proving that if you want to make a point you need to make it digitally as this has long been considered an integral channel in the marketing mix. Digital is an essential element to any Marketing campaign and when harnessed effectively the results can be phenomenal as is being proven from companies such as John West (Salmon bear fight - http://www.youtube.com/watch?v=5n4xXc25wPE), Cadbury's (drumming Gorilla - http://www.youtube.com/watch?v=9AC-bxM35t8), and Sony's magic balls (http://www.youtube.com/watch?v=7DrFY3H-u8w) to name but a few. Will you be next to capture the world with your viral campaign? A side note - really hate You Tube's search, it’s rubbish. Quite strange really considering it’s owned by the biggest search engine in the world!  

Blaze-ing up the place

On Saturday I took F to see Blaze, a street dance performance at Saddlers Wells Theatre. I knew if I told him that was the plan that he would never agree to it but once there, we would love it. I was correct, this is not unusual ; ) It was AMAZING! If you’ve been sitting in awe at ‘So you think you can dance’ and then deciding you really should be a world class dancer and that Online Marketing is really not the way forward, then you need to go see this show. The dancing was mind blowing, the choreography truly inspiring, the tunes absolutely banging and best of all it was full of kids (posh one’s mind you as a ticket was £38.50) so you could see straight over their heads to the stage. We then went on to cocktails at Chancery Court Hotel, unfortunately it was too early for the Pearl so we made do with The Bar, not the best atmos but the best Lychee martini I’ve ever had. I say that as if I’ve had a lot of them but that might actually be my first, hmmm, but I could tell it was good and will be hard to beat, I think, oh well I enjoyed it at the time is what I’m saying. Then we went to One Aldwych Lobby Bar, managed to get a seat yipee and proceeded to drink cocktails until we could drink no more. I even met the guy who invented my blushing Martini, lovely fellow. So basically thoroughly enjoyed F’s Birthday night of fun, maybe a little too much as it reads like my perfect night out and not his. Oh….

The Parisian criminal look

Today I am chanelling the Parisian criminal look for my date this evening with the lovely Alice. I'm taking her to test cocktails at the Lobby Bar, Aldwych One in preparation for F's birthday day of fun on Saturday. It's always best to test poncy cocktail venues as much as one can before the real deal ; ) In a complete contrast I'll probably end up in my favourite Covent garden Mexican haunt, Wahacca for the food part of tonights festivities. I simply cannot resist the taco covered chicken strips and salty beer (i.e. chelada, best with Pacifico) if you haven't tried it, you haven't lived! Go today http://www.wahaca.co.uk/

 

London to Brighton Bike Ride For Alice, give, give, give!

Recently a friend of mine lost a close friend due to heart complications. It was totally unexpected and the girl, Alice was just 20. Her friends are now doing their best to raise a whopping £15 000 for the British Heart Foundation by doing a bike ride. The best thing about this is that my friend can't actually ride a bike, as if anyone in this day and age cannot ride a bike! Bless her. And she's from the country! Maybe she got around on horseback or something? Anyway, losing the point, if you'd like to donate follow the link below.

http://original.justgiving.com/foralice?from=UKSponsorExit