Greenpeace step up with their latest viral campaign against Nestlé’s Kit Kat

Watch the video below for a gruesome attack by Greenpeace on Nestle.



It's a great example of the action group stepping up with their digital offering. Greenpeace proving that if you want to make a point you need to make it digitally as this has long been considered an integral channel in the marketing mix. Digital is an essential element to any Marketing campaign and when harnessed effectively the results can be phenomenal as is being proven from companies such as John West (Salmon bear fight - http://www.youtube.com/watch?v=5n4xXc25wPE), Cadbury's (drumming Gorilla - http://www.youtube.com/watch?v=9AC-bxM35t8), and Sony's magic balls (http://www.youtube.com/watch?v=7DrFY3H-u8w) to name but a few. Will you be next to capture the world with your viral campaign? A side note - really hate You Tube's search, it’s rubbish. Quite strange really considering it’s owned by the biggest search engine in the world!